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What we do

Technology, Automation, Software, Creative & Growth.

Seven divisions, one team. Below is the complete list of what each one covers — not a summary, the actual list, so you can see whether the thing you need is on it.

What services does ODOOVATIONS provide?

ODOOVATIONS provides AI automation and AI agents; custom software and product development; Odoo ERP implementation, customisation and support; websites, web applications and mobile apps; digital marketing and advertising; creative, video and animation production; and content and social media management. The company is based in Karachi, Pakistan and serves international clients remotely.
01

AI & Automation

We build practical AI automation: agents that answer and qualify customers on WhatsApp, workflows that move documents and approvals without manual chasing, and assistants that answer questions from your own company data. Everything connects to the business systems you already run, with human approval wherever a decision carries risk.

Find What We Can Automate

AI agents

  • WhatsApp AI agents
  • AI sales agents
  • AI lead qualification
  • Customer support AI
  • AI voice agents
  • AI receptionists
  • AI knowledge assistants
  • AI reporting assistants

Workflow automation

  • Email automation
  • Document automation
  • Invoice automation
  • Approval automation
  • CRM automation
  • Sales automation
  • Marketing automation
  • Operations automation
  • Data entry automation

Operations & industry

  • Factory & production automation
  • Warehouse automation
  • Manufacturing workflow automation
  • Inventory and reorder automation

AI engineering

  • LLM integration
  • Internal knowledge systems (RAG)
  • AI dashboards and analytics
  • API-based AI integrations
  • Custom AI solutions
02

Custom Software & Product Development

When off-the-shelf tools stop fitting, we design and build the system around your process instead of forcing your process into someone else’s software. That covers business applications, POS, accounting, inventory, portals, dashboards, web apps and mobile apps — built to be maintained, not abandoned.

Show Us Your Workflow

Business systems

  • Custom business software
  • Accounting software
  • Sales & purchase software
  • Inventory software
  • Warehouse software
  • Order management software
  • Production & manufacturing software
  • Export and import management software
  • CRM software
  • ERP systems

Point of sale

  • POS software
  • Restaurant POS
  • Retail POS
  • Multi-branch POS
  • Centralised POS reporting

Sector systems

  • Hospital management systems
  • Clinic management systems
  • Appointment systems
  • School management software
  • Learning management systems
  • HR, payroll and attendance systems
  • Field force applications
  • Booking systems

Products & platforms

  • Customer, supplier and dealer portals
  • Dashboards and management information systems
  • SaaS product development
  • Web applications
  • Mobile applications
  • APIs and integrations
03

Odoo & ERP

We implement, customise, integrate and support Odoo for businesses that need their departments working from the same data. We are an independent Odoo implementation and development team — not an official Odoo partner — and we scope customisation only where it earns its cost.

Build My Odoo Roadmap

Implementation

  • Odoo implementation
  • Odoo consulting
  • Odoo configuration
  • Odoo migration
  • Data migration
  • Odoo training
  • Odoo support & maintenance

Development

  • Custom Odoo development
  • Custom Odoo modules
  • Odoo integrations
  • API integration
  • Odoo dashboards
  • Odoo reporting

Modules

  • Odoo CRM
  • Odoo Sales
  • Odoo Purchase
  • Odoo Inventory
  • Odoo Accounting
  • Odoo Manufacturing
  • Odoo POS
  • Odoo Website & E-commerce

Pakistan & automation

  • FBR digital invoicing readiness
  • Odoo WhatsApp integration
  • Odoo business automation
  • Odoo AI dashboards
04

Web, App & Digital Experience

We build corporate websites, landing pages, e-commerce stores, portals, dashboards and mobile apps — each designed around a specific business goal such as generating leads, taking orders, booking appointments or connecting to an internal system.

Start a Web Project

Websites

  • Corporate and business websites
  • Landing pages
  • E-commerce websites
  • Website redesign
  • Website optimisation
  • Conversion-focused landing pages

Applications

  • Web applications
  • Customer portals
  • Dashboards
  • SaaS interfaces
  • Mobile applications
  • Progressive web apps

Engineering

  • Frontend development
  • Backend development
  • API development
  • UI/UX design
  • Performance optimisation

Setup & upkeep

  • Domain and DNS setup
  • Hosting and cloud deployment
  • Technical SEO
  • Analytics setup
  • Maintenance
05

Marketing, Advertising & Growth

We run performance marketing as a connected system: audience, creative, landing page or WhatsApp entry point, lead capture, qualification, CRM handoff and measurement. We do not sell guaranteed rankings or fixed return figures — we test, measure and improve lead quality.

Plan My Campaign

Paid media

  • Meta Ads (Facebook & Instagram)
  • Google Ads
  • YouTube Ads
  • Search ads
  • Retargeting
  • Performance marketing

Lead generation

  • B2B lead generation
  • Landing page strategy
  • Lead qualification flows
  • CRM marketing
  • Email marketing
  • Marketing automation

Search

  • SEO
  • Local SEO
  • Content SEO
  • Technical SEO

Strategy & measurement

  • Digital marketing strategy
  • Campaign strategy
  • Creative strategy
  • Ad copywriting
  • Campaign analytics
  • Conversion optimisation
  • Growth consulting
06

Creative, Media & Content Studio

Our creative studio produces the design, video, animation and writing that carry a technical business to market — brand systems, ad creative, product and explainer videos, motion graphics, corporate profiles and the copy that goes with them.

Start a Creative Project

Design

  • Graphic design
  • Brand design
  • Social media design
  • Ad creative
  • Campaign design
  • Presentation design
  • Corporate profiles and brochures
  • Posters and packaging design

Video & motion

  • Video editing
  • Motion graphics
  • 2D and 3D animation
  • Product animation
  • Explainer videos
  • Corporate and commercial video
  • Videography and photography
  • Short-form content and reels

Words

  • Copywriting
  • Content writing
  • Script writing
  • Website copy
  • Sales and ad copy
  • Blog writing
  • Storyboarding
07

Creator, Social & Digital Brand Management

We plan and run the ongoing content side of a brand: calendars, publishing, community management, creator and influencer campaigns, and the analytics that show which content is actually working.

Plan My Content

Content operations

  • Content planning
  • Content calendars
  • Publishing
  • Content repurposing
  • Short-form content systems

Creator & community

  • Creator management
  • Influencer campaigns
  • Creator outreach
  • Campaign coordination
  • UGC campaign coordination
  • Brand partnerships
  • Community management

Measurement

  • Social media operations
  • Creative analytics

Inside the Odoo & ERP division

Eight Ways We Build Your Odoo System.

Odoo Implementation

One Connected System, Built Around How You Actually Work.

End-to-end setup of the modules your business needs — configured to match your real workflow, not a generic template.

  • Workflow-first configuration
  • Right-sized module scope
  • Data migration & training
  • Go-live support
Explore Implementation
Custom Development

When Standard Odoo Stops, We Build What Your Business Needs.

Precise custom modules for the gaps standard Odoo cannot cover — only where they create measurable value.

  • Custom workflows & approvals
  • Industry-specific modules
  • Automated pricing
  • External API integration
Explore Custom Development
Integration

Keep the Tools You Trust. Connect the Work That Matters.

Bring Odoo together with e-commerce, payments, couriers, banking and custom APIs into one reliable flow of information.

  • Shopify / WooCommerce sync
  • Payment & courier links
  • Banking & biometric feeds
  • Custom API bridges
Explore Integration
Automation

Remove the Repetitive Work That Slows Your Team Down.

Automate approvals, notifications, reordering and routine data entry so your people focus on decisions, not admin.

  • Approval automations
  • Automated reordering
  • Scheduled notifications
  • Rule-based workflows
Explore Automation
Reporting

Replace Late Spreadsheets With Live, Trusted Numbers.

Real-time dashboards and reports drawn from one source of truth, so management always sees the current picture.

  • Live KPI dashboards
  • Custom reports
  • Drill-down analysis
  • Scheduled delivery
Explore Reporting
AI Dashboards

Turn Your Operational Data Into Guidance, Not Just Charts.

AI-assisted dashboards that surface anomalies, trends and next actions from the data your system already holds.

  • AI-assisted insights
  • Anomaly detection
  • Natural-language summaries
  • Decision prompts
Explore AI Dashboards
Support

Go-Live Is the Start of the Relationship, Not the End.

Ongoing support and maintenance — issue resolution, performance, safe upgrades and continuous improvement.

  • Prioritised issue resolution
  • Performance tuning
  • Safe upgrades
  • Continuous improvement
Explore Support
Training

A System Is Only as Good as the Team That Uses It.

Role-based training on your real workflows — in English or Urdu — so adoption sticks and your investment pays off.

  • Role-based sessions
  • Real-workflow practice
  • Reference materials
  • New-staff onboarding
Explore Training

Custom Where It Counts

Your Business Should Not Be Forced Into Generic Software.

Your Current Workflow
  1. Order receivedYour step
  2. Manual credit checkYour step
  3. Special pricingYour step
  4. Two-stage approvalYour step
  5. Dispatch & invoiceYour step

Your Current Workflow

We start from the real steps your team follows today — including the exceptions and workarounds nobody documents.

What Standard Odoo Already Handles

Most of your process is covered by standard, well-configured Odoo. We use it wherever it fits — no reinventing the wheel.

What We Customise

Only the missing layer gets built — the credit check, the pricing logic, the approval flow. Precise custom work where it creates value.

Standard Where Possible.
Custom Where Valuable.

The Route

Your Route to a Working Odoo System.

A calm, controlled path from first conversation to a live, supported system—with a clear deliverable at every checkpoint.

Stage 1 of 7Output Process Map
01

Discover

We understand the real workflow, bottlenecks, responsibilities and goals.

What happens

  • Interviews with each department
  • Mapping current processes
  • Identifying bottlenecks

Your part

  • Give access to key people
  • Share how you work today

Every capability page

Each one covers the problems it solves, how we work, what you get and what it depends on.

Not sure which of these you need?

Describe the problem in your own words — a voice note, a spreadsheet or a screenshot is enough. We will tell you what we would build and what we would leave alone.

Describe My Requirement Talk on WhatsApp