Campaign-to-CRM System

This is an illustrative demonstration of how we implement Odoo for this kind of business—not a specific named client project. We publish verified client stories only with the client’s agreement.

Before — Disconnected

Rising spend, flat enquiries, and no link between campaign and customer.

After — Controlled

Attribution from ad through to closed business, with unqualified enquiries filtered early.

The challenge

Meta and Google spend was rising while enquiries stayed flat. Nobody could say which campaign produced the clients that closed, so budget decisions were made on impressions and gut feeling.

Existing workflow

Ads pointing at the homepage, a generic contact form, leads emailed to a shared inbox, and no connection between ad spend and closed business.

Solution implemented

A connected campaign system: dedicated landing pages matched to each ad promise, qualification built into the form, leads written into the CRM with source, campaign and answers attached, an owner and follow-up task assigned automatically, and reporting from spend through to qualified lead and closed deal.

Operational outcome

Spend decisions based on which campaigns produce qualified leads and revenue, rather than which produce the cheapest clicks.